New York Alliance for Careers in Healthcare
The New York Alliance for Careers in Healthcare, or NYACH, is a public-private industry partnership that drives investment and innovation in the fast-changing New York City healthcare ecosystem.
Web Design | Digital Design
Background
NYACH was formed in 2011 as a collaboration between the NYC Workforce Funders and the NYC Department of Small Business Services. Since 2011, NYACH and its partners have worked together and even more so in response to the COVID-19 pandemic, to address the issues in our healthcare system.
Approaching its 10-year anniversary, NYACH and its partners wanted to release a report that not only celebrates their anniversary, but also summarizes their work and mission. Along with a digital report design, NYACH required a full website update that would mirror the report.
The Report
The design of the report needed to take into account several types of visual elements in addition to the dense copy. In order to do that, each type of content was defined so that the appropriate visual element or template could be developed for it. For instance, a large aspect of the report was case studies, therefore, a template was designed for that. There were also several charts, graphs, and other infographics that would support the content of the report. Given the length of the report (70 pages), it was important that there were enough visual breaks placed appropriately to support the reader and ensure the content was easy to follow.
The Website
The goal of the website was to emulate the information and data that was covered in the report. To translate the report to a website, much of the copy was modified to be easier to ingest while still being informative. Visually, NYACH opted for a minimalist modern look so that the content was what took priority. To achieve this, the website features clean line elements with a focus on typography.
While the report was a static document, the website also became an opportunity to reimagine much of the data and infographics in the report as more interactive features of the website.
Barbell Infographic
The most detailed chart in the anniversary report is the barbell chart (pg 15 in report). This chart depicts a key challenge in healthcare workforce development looking at number of low and high paying jobs, educational requirements, projected employment, and annual wages. Translating this chart for the website presented the opportunity to break this chart down. As you scroll through the infographic, specific elements of the chart are highlighted and further details are provided. This allows a reader to follow step-by-step and understand how each data piece informs the overall chart and story.