Harlem United
Harlem United is a non-profit based in New York City that has been advancing health equity since 1988.
Web Design | Brand Refresh | Digital and Print Design
Background
Harlem United was established in 1988 in response to providing support to those dying from AIDs. Today, Harlem United provides world-class HIV care and has expanded services to address several other needs in their community.
With increased services and a need for expanded funding, Harlem United was looking to redesign its website to boost donations and increase awareness of its presence in the community.
The Challenge
Overtime, the Harlem United Website became difficult to maintain due to the volume of pages and content. For users, the website was challenging to navigate and locate key information. To address these challenges, a new website architecture was developed with clear pathways drawn for potential clients to learn more about Harlem United’s mission, locate programs and services, and to donate.
Ease of use and accessibility
Improving navigation and user experience was a key goal for this website redesign. Developing a clear pathway for new clients to access and request services was an important aspect of the “Get Care” page. Previously, to request services a new client had to fill-in a long form. This form was recreated into an interactive card design, which includes images, a short description, and easy way to check-off the services needed.
Campaign Materials
